Affiliate Disclosure

Transparency is a core value at alfred. This Affiliate Disclosure explains how Vendra Loque LLC dba alfred ("alfred," "we," "us," or "our") earns revenue through affiliate partnerships, how those relationships work, and—critically—how they do and do not influence the product recommendations you see.

We believe you deserve to know exactly how our business model works so you can trust the recommendations we provide.

1. How alfred Earns Revenue

alfred is a free product recommendation service. We earn revenue primarily through affiliate commissions. When you click a product link within alfred and make a qualifying purchase from a third-party retailer, alfred may earn a small commission from that retailer at no additional cost to you. The price you pay is the same whether you arrive at the retailer through alfred or directly.

Product links within alfred contain affiliate tracking parameters that allow retailers to attribute qualifying purchases to alfred for commission purposes. These parameters do not affect the product price, your browsing experience on the retailer's website, or the retailer's own privacy practices.

2. Amazon Associates Program

alfred is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites and applications to earn advertising fees by advertising and linking to Amazon.com and affiliated sites (including but not limited to Amazon.co.uk, Amazon.ca, Amazon.de, and other international Amazon marketplaces).

When you click on an Amazon product link within alfred, you are redirected to Amazon.com (or the applicable Amazon marketplace) with an affiliate tracking tag. If you make a qualifying purchase within the attribution window established by Amazon's program terms, alfred earns a commission. The commission rate varies by product category and is determined by Amazon, not by alfred.

3. Other Affiliate Programs

In addition to the Amazon Associates Program, alfred participates in affiliate programs with other retailers and affiliate networks. These may include, but are not limited to:

This list may change over time as we add or remove affiliate partnerships. Regardless of which affiliate program is involved, the principles described in this disclosure apply equally to all partnerships.

4. How Commissions Affect Recommendations

alfred's recommendation engine evaluates products based on a multi-factor scoring system. The factors are weighted in the following order of priority:

This weighting model ensures that recommendations serve your interests first. Our business model succeeds when you find products you genuinely love—not when we push products that pay the highest commissions.

5. Sponsored Content Policy

From time to time, alfred may display sponsored content or promoted product placements from brand partners. When this occurs:

• Clear labeling: All sponsored content is clearly and prominently labeled as "Sponsored," "Promoted," or "Ad" so you can always distinguish paid placements from organic recommendations.
• Separation from organic results: Sponsored placements do not affect the ranking or scoring of organic (non-sponsored) recommendations. Organic results are generated solely by our recommendation algorithm based on the criteria described in Section 4 above.
• Quality standards: Even sponsored products must meet minimum quality thresholds. We reserve the right to decline sponsorship opportunities for products that do not meet our quality standards or that we believe would not serve our users well.
• Editorial independence: Sponsors do not have editorial input into alfred's organic recommendation algorithm, scoring methodology, or review analysis processes.

If you are unsure whether a recommendation is organic or sponsored, look for the sponsorship label. If no label is present, the recommendation is organic and generated purely by our algorithm based on your preferences and product quality.

6. No Professional Advice

alfred provides product recommendations for informational purposes only. Our recommendations do not constitute professional advice of any kind, including but not limited to:

• Financial, investment, or purchasing advice
• Medical, health, or safety advice
• Legal advice
• Professional product testing or certification

Product information, pricing, specifications, and reviews displayed in alfred are sourced from third parties and may not be accurate, complete, or current. Prices and availability are subject to change at any time without notice. Always verify product details, pricing, and suitability directly with the retailer before making a purchase.

You are solely responsible for your purchasing decisions. alfred is not liable for any loss, damage, or dissatisfaction resulting from products purchased through affiliate links. For product-related issues, including returns, refunds, warranties, and defects, please contact the retailer directly.

7. International Compliance

alfred is committed to complying with advertising disclosure and consumer protection laws in all jurisdictions where the Service is available. This disclosure is designed to satisfy the requirements of the following regulatory frameworks:

7.1 United States — FTC Guidelines

This disclosure complies with the Federal Trade Commission's (FTC) Guides Concerning the Use of Endorsements and Testimonials in Advertising (16 CFR Part 255) and the FTC's guidance on affiliate marketing disclosures. The FTC requires that material connections between endorsers and sellers be clearly and conspicuously disclosed. alfred discloses its affiliate relationships on every page of the Service through footer disclosures and through this dedicated Affiliate Disclosure page, which is linked from every page of our website and app.

7.2 European Union — Unfair Commercial Practices Directive (UCPD)

Under the EU Unfair Commercial Practices Directive (2005/29/EC) and the Omnibus Directive (2019/2161), traders must not use misleading commercial practices or fail to disclose the commercial intent behind a recommendation. alfred identifies itself as an affiliate-supported recommendation service, clearly labels sponsored content, and does not present paid placements as organic recommendations. alfred's practices comply with the principle that commercial intent must be transparent to consumers.

7.3 United Kingdom — Consumer Protection from Unfair Trading Regulations (CPR)

alfred's disclosure practices comply with the UK Consumer Protection from Unfair Trading Regulations 2008 (as amended) and the Competition and Markets Authority (CMA) guidance on social media endorsements and online reviews. We disclose our affiliate relationships clearly and do not engage in misleading omissions regarding our commercial interests.

7.4 Australia — Australian Consumer Law (ACL)

alfred's practices comply with the Australian Consumer Law (Schedule 2 of the Competition and Consumer Act 2010), which prohibits misleading or deceptive conduct in trade or commerce. We do not make false or misleading representations about the nature of our recommendations or our commercial relationships with retailers.

If you have questions about how alfred complies with consumer protection laws in your jurisdiction, please contact us at legal@alfred.help.

8. Changes to This Disclosure

We may update this Affiliate Disclosure from time to time to reflect changes in our affiliate partnerships, business practices, or applicable regulations. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this disclosure periodically.

Material changes to how commissions affect recommendations will be communicated through in-app notifications or email.

9. Contact Us

If you have questions about this Affiliate Disclosure, our affiliate partnerships, or how recommendations are generated, please contact us:

• Affiliate Program Inquiries: affiliates@alfred.help
• Legal Inquiries: legal@alfred.help
• General Support: support@alfred.help

Mailing Address: